Marketing and innovation teams usually leave the app design up to specialists like UX designers or developers. These pros tend to design the screens alone in front of their computers and then propose their solutions. Other people may get a say in the project but it’s rarely designed together as a team.
We can’t all be design experts… but we can all learn the best tips and methods to adopt a design approach that’s centred around the user experience.
Working together around a common method and language allows experts to better understand the process, while also allowing amateurs to bring their own skills to the table and adopt a designer approach.
The AppMaker tool wasn’t designed to replace UX designers … far from it. But the kit does ensure that the project is well thought out, from the initial brainstorm stage through to final screen design, even if a designer isn’t working on the project.